Daniel So
I'm a writer/editor.
Specializing in lifestyle, fashion, and sportswear content with plenty of experience in digital and print.
PROJECTS
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Nathan VanHook Is Nike's Next Great Sneaker Designer
The man who designed the Nike Air Yeezy 2 is now taking on the world of soccer. Can he continue his hot streak with football boots?...
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How adidas Won the VMAs
The biggest names in music all rocked the Three Stripes at MTV's Video Music Awards....
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A Modern Guide to Reselling Air Jordan Sneakers
For as long as sneaker collecting has been in the mainstream eye, there have always been savvy individuals willing to profit off the demand by buying up pairs and reselling them on the secondary market at a premium markup, especially so for Air Jordans
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Four Lessons You Can Learn from Nike's Lawsuit Against Its Former ...
By now, most sneakerheads have probably heard of the mammoth lawsuit filed by Nike against three of its former high-profile designers and the alleged misdeeds that came to light.
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Jon Wexler Explains How the adidas x Kanye Partnership Went Down and What It Takes To Work with the Three Stripes
We interviewed the man responsible for bringing Kanye into the adidas fold and what it's like to work with celebs on the brand....
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My ASICS Sneakers Made Me a Poster Child For Normcore
A year ago today, New York magazine published a polarizing piece on a fashion trend dubbed "normcore," and I was suckered into being one of the faces of this purported movement
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This Is What Drake's 'OVO' Air Jordan X Should Have Looked Like
Jordan Brand didn't do Drizzy justice....
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How the Chuck Taylor II Represents the Second Coming of the Most ...
The original sneaker gets reinvented for the modern age. Think of it as the movie remake that retains nods to the original, but benefits from modern tech.
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How adidas Boost Technology is Making the Brand Relevant Again
The German sportswear brand's distinctive cushioning tech is reinventing adidas' footwear line from the inside out....
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Why I'll Never Be the Sneakerhead I Thought I Was
I've been buying sneakers for over a decade now. My first pair of Air Jordans were had when I was 15 or 16 years old...
fourpins.com
Meet The Genius Behind The Cosby Sweater
Bill Cosby, for many, especially in the early '80s, helped define a generation. In a time when increasingly violent and...